In case you missed it last night, shopping app Temu released a new ad at the Super Bowl, telling viewers to get Temu so they can "shop like a billionaire."
I *think* the point they are trying to make is that you can buy whatever you want, because the prices are so low, but knowing what I know about money and wealth mindsets, it didn't sit right with me.
So I went to the experts to confirm. 👇
Turns out, it has very little to do with shopping at all. (Plus, I'm pretty sure Temu isn't selling yachts.)
In 2019, Rafael Badziag released his book The Billion Dollar Secret: 20 Principles of Billionaire Wealth and Success, after spending five years conducting face-to-face interviews with 21 self-made billionaire entrepreneurs around the world.
"Billionaires don't see money as something to spend on themselves. Money is there to invest and create. It is a form of universal energy in business that allows them to make things happen, to turn their visions into reality." - Badziag
This money coach is THRILLED that Badziag used universal energy to describe money. It's something we at Bolder know is a powerful view, whether you're trying to be a billionaire or save your first $10,000.
In fact, right before I sat down to write this newsletter, I talked with Bolder Money Coach Claritza about how to introduce the concept of "money as energy" to someone who is hearing it for the first time. It can be hard to grasp, and can turn off anyone who isn't at least a little in touch with their "woo-woo" side.
(I'm convinced we all have at least a little woo-woo in us).
Claritza said something really amazing about her coaching experience, that I knew I had to share with all of you today. It went a little like this:
"I don't want my clients to always have to track every dollar so carefully. I want them to trust themselves enough to make the right choices, without feeling like they have to grasp onto every detail for dear life." - Coach Claritza
Do you see the connection between Claritza's money mindset goals for her clients, and Badziag's description of how billionaires view money?
Badziag's billionaires knew that they could invest and create money, viewing it as an energy source to fuel their outcomes.
If it's hard to view money as a magical energy source that comes and goes freely... that's because it isn't just floating around waiting to fall on you. It is, however, waiting for you to take the opportunities that help you create and invest it.
You can build a healthy relationship with money by developing self-trust in your ability to power your financial future.
1. Identify which thoughts about money, and money choices, are helpful and true, and which are from your upbringing with money, and no longer benefiting you.
2. Make peace with the unhelpful, untrue thoughts around money. Then let them know they're no longer needed.
3. Make a list of what tasks and resources would help you feel confident about financial choices, including earning, spending, and investing. Break everything down into bite-sized steps.
4. Go through the list one by one, and celebrate yourself every time you complete one, to build the muscle that you can create the financial future you want, one step at a time.
You might need a money coach. And that's okay. Life is busy, distractions are everywhere, and sometimes having a person on your side, to text you a quick next step every week, is all you need to go from financial stress to financial success.
Your first two weeks are free 😎