Before we were a team, we were part of a system in need of change.
We grew tired of financial jargon, of feeling anxious about our own money, and of looking for help in an industry that thrives off confusion.
.png)
The Bolder team is on a mission to tackle the financial stress that plagues 74% of Americans.
We built Bolder with two foundational beliefs:
Everyone else is getting money wrong.
Amy has a degree in finance, is married to an accountant, and still found herself with $80k in debt and no savings when her first son was born in 2017. 🥲 Financial literacy wasn’t enough. Her emotional relationship with money was the root cause of all her financial challenges - and the same is true for everyone.
Yet, most financial apps and wellness programs still focus on literacy rather than emotional support. 👀 Not us. Bolder addresses the emotional side of money, with personalized guidance and real human coaches guiding the coaching experience, to provide accountability and emotional support that facilitates long lasting behavior changes.
Making financial services inclusive means building for women first.
Sid’s first startup was an education accelerator in India, where he learned that if you educate the girls first, the whole community benefits. They bring everyone with them as they rise. 🤝🏽
And for Kristina, a financial world that felt like a country club had to go. The “rules” designed to keep people like her (a first-generation Cuban American woman) on the outside looking in? No more.
By creating a compassionate and inclusive environment to learn about and do better with money, the Bolder team hopes to empower a generation of women to make bolder choices with their money that benefits all of us.
Together, we rise.
