Amy and Sid met in the early days of the pandemic. As they watched friends and family panic about money, they felt strongly that now was the time to do something about it, and to create a community that helps as many people as possible.
Sid had spent the last few years working with the biggest financial services companies, seeing first-hand how they work to keep people in a cycle of confusion, anxiety, and debt. Amy had left her corporate job as an actuary to become a Certified Money Coach, after experiencing her own financial challenges and wanting to help others take back control of their money, too.
Together, they set out to tackle the financial stress that plagues 74% of Americans, and built Bolder with two foundational beliefs:
First, that everyone else is getting money wrong. Amy has a degree in finance, is married to an accountant, and still found herself with $80k in debt and no savings when her first son was born in 2017. Financial literacy wasn’t enough. Her emotional relationship with money was the root cause of all her financial challenges - and the same is true for everyone.
Yet, most financial apps and wellness programs still focus on literacy rather than emotional support. Bolder addresses the emotional side of money, with personalized guidance and real human coaches guiding the coaching experience, to provide accountability and emotional support that facilitates long lasting behavior changes.
Second, that making financial services inclusive and impactful on a worldwide scale means building for women first. Sid’s first startup was an education accelerator in India, where he learned that if you educate the girls first, the whole community benefits. They bring everyone with them as they rise.
By creating a compassionate and inclusive environment to learn about and do better with money, Sid and Amy hope to empower a generation of women to make bolder choices with their money that benefits all of us. Together, we rise.
Amy & Sid
